Halden & Rowe · Stores · Ireland & UK
£320k of attach revenue available on click-and-collect handovers.
Collection baskets that receive a single attach offer at the counter run 18% higher. The offer is live in two Irish stores and off everywhere else.
Value
What acting is worth.
Sized against comparable historical actions. Estimates are honest — the methodology is stated so the number can be argued with.
Estimated value
Confidence · Emerging
£320K
annualised attach revenue · annualised
Methodology
Observed 18% basket lift × the annualised click-and-collect handover count across the remaining 34 stores at Cork's attach acceptance rate.
Cost of doing nothing
Roughly £27k of attach revenue forgone every month the rollout is deferred; the playbook loses momentum with the store network after August.
Why now
Why Ana has flagged this.
The reasoning behind the identification, in one paragraph. Every opportunity earns its place on the pipeline.
The Cork and Dublin pilots have run for six weeks with a stable lift and no complaints. The playbook is documented and store training material already exists.
Evidence
What Ana is reading.
The signals behind the opportunity. Five to six lines, each drawn from the trading data available this morning.
Pilot stores
Cork · Dublin
Weeks live
6
Basket lift
+18%
vs paired control
Attach acceptance
34%
Rollout stores
34 remaining
Training material
signed off
Decision Score
72 /100
Composite of commercial value, urgency, confidence, strategic weight, and risk.
Recommended action
What Ana would do.
One clear next step to realise the value — and the cost of not taking it.
Roll the attach playbook to all UK stores in two waves through August; hold Ireland as the control cohort for two more weeks.
Owner · Priya Raman,
Related decisions
Prompts that would move this.
Open prompts linked to this opportunity. Accepting them advances the pipeline directly.
No open prompts yet. Ana will surface a prompt when the next signal clears against this opportunity.
Decision
Close the loop.
Accept to add this opportunity to the active pipeline. Assign to route the work. Dismiss to file the reasoning for later review.
Close the loop
Accept to record the intent and begin measurement. Dismiss to file the reasoning. Assign to route the decision to someone else on the team.