Halden & Rowe · Playbooks
How Halden & Rowe runs its retail patterns.
A Playbook is a reusable commercial operating pattern — the sequence leadership follows when a familiar situation recurs, expressed entirely through the Missions, Insights, Opportunities, Prompts and Decisions that already exist. Playbooks are the institutional memory of how the year is run well.
Portfolio
Playbooks in circulation.
Ordered by cadence and reach. Each Playbook is anchored to a Mission and carries the sequence, the monitoring, and the lessons from prior runs.
- 01
Working capital · Seasonal
Seasonal Stock Reduction
A seasonal category is carrying inventory that will not clear at full price before the buy window closes. Applies to Outdoor in July, Womenswear in January, and Home in September.
Owner · David AshworthTwice a year · July and January · run against the seasonal buy windowLast run · Apr 2026 · Q1 outdoor markdown
Objects in play
6
5-step sequence
Active - 02
Trading rhythm · Weekly
Weekly Trading Review
The Monday-morning trading conversation. Runs every week the trading floor is open, and is the fastest surface the executive has for reading the state of the business.
Owner · Rachel OkaforWeekly · Monday 08:30 · trading floorLast run · Mon 29 Jun 2026
Objects in play
7
4-step sequence
Active - 03
Sourcing · Quarterly
Supplier Margin Review
A supplier or concentrated group of suppliers has drifted below the category margin plan by more than 100bps over four consecutive trading weeks. Runs against the cost-review window, not the calendar quarter.
Owner · Rachel OkaforQuarterly · aligned to supplier cost-review windowsLast run · Apr 2026 · denim ceiling review
Objects in play
6
5-step sequence
Seasonal - 04
Customer · Reactivation
Loyalty Reactivation
A defined loyalty cohort — currently Silver members eleven weeks past their last purchase — has stopped responding to the default CRM calendar. Runs whenever cohort response drops below the base rate for three consecutive sends.
Owner · Aoife CallaghanQuarterly · triggered by cohort response falling below base for three sendsLast run · Apr 2026 · silver cell
Objects in play
6
4-step sequence
Active - 05
Digital · Conversion
Digital Checkout Recovery
Digital conversion drops below the trailing-four-week baseline by more than 40bps for three consecutive days, or a known checkout friction is reintroduced by a release. Applies primarily to iOS traffic where the current friction is measured.
Owner · James WhitfieldTriggered · runs when digital conversion breaks the baselineLast run · May 2026 · Android checkout patch
Objects in play
5
5-step sequence
On watch