Halden & Rowe · Stores · Ireland
Cork conversion has slipped for three consecutive weeks.
€42k of monthly revenue at risk; the pattern is isolated to Saturday afternoons.
Reading
What Ana sees this morning.
What happened
Cork City conversion fell to 18.2%, down 320 bps against an Ireland store cohort that held flat. Footfall and basket size are unchanged, so the shortfall is entirely conversion.
Why it matters
The decline concentrates on Saturday 14:00–17:00 and begins the week the store rota changed on 12 May. Neighbouring Limerick, on the previous rota, is unaffected.
Evidence
What Ana is reading.
The signals behind the prompt. Every line is drawn from the trading data available to Ana this morning.
Conversion
18.2%
vs 21.4% cohort
Footfall
flat
vs prior 8-week baseline
Basket
€72.10
unchanged
Concentration
Sat 14–17
82% of the gap
Rota changed
12 May 2026
Estimated impact · monthly, ongoing
€42Kmonthly revenue at risk
How Ana sized it · Held basket × the conversion gap × the affected Saturday-afternoon session count, extrapolated to a full month at current footfall.
Recommended action
What Ana would do.
One clear next step, and the alternatives Ana considered before landing on it.
Brief the Ireland regional manager and restore weekend cover on the Saturday afternoon shift.
Why · The rota change removed the two most senior colleagues from the peak conversion window. Every prior instance of the same rota move produced the same signal within three weeks.
Alternatives Ana considered
- 1.Trial a mobile queue-buster on the fitting-room floor for two Saturdays before changing the rota.
- 2.Escalate to the Ireland ops director for a full weekend service review across the Munster cluster.
Decision
Close the loop.
Accepting records the intent and starts measurement against the estimated impact. Dismissing files the reasoning so the same prompt does not re-surface without new evidence.
Close the loop
Accept to record the intent and begin measurement. Dismiss to file the reasoning. Assign to route the decision to someone else on the team.
Context
Metrics in play.
- Conversion
- Revenue