Halden & Rowe · Digital · Checkout
Checkout drop-off on iOS Safari has climbed two weeks running.
The Apple Pay step is timing out for ~4% of sessions since the 14 June release.
Reading
What Ana sees this morning.
What happened
iOS Safari checkout completion fell from 71% to 66% since the 14 June front-end release. Android and desktop are unchanged.
Why it matters
The release changed the payment sheet timing; a fraction of Apple Pay sessions hit a 12-second wait and abandon. The engineering log shows the same signature since deployment.
Evidence
What Ana is reading.
The signals behind the prompt. Every line is drawn from the trading data available to Ana this morning.
iOS Safari completion
66%
vs 71% pre-release
Other platforms
unchanged
Timeout signature
12s Apple Pay wait
Release date
14 Jun 2026
Estimated impact · weekly, until fixed
£34Kweekly revenue at risk
How Ana sized it · Session count × gap in completion rate × iOS-Safari average order value, held at the last 14-day baseline.
Recommended action
What Ana would do.
One clear next step, and the alternatives Ana considered before landing on it.
Route to engineering for a same-day reproduction on device and revert the payment-sheet change if confirmed.
Why · The pattern is technical and reproducible in principle. A one-day fix is worth more than a week of A/B analysis.
Alternatives Ana considered
- 1.Feature-flag the payment sheet change off for iOS Safari while the fix is prepared.
- 2.Add a fallback card-entry step to the timeout branch as a stopgap.
Decision
Close the loop.
Accepting records the intent and starts measurement against the estimated impact. Dismissing files the reasoning so the same prompt does not re-surface without new evidence.
Close the loop
Accept to record the intent and begin measurement. Dismiss to file the reasoning. Assign to route the decision to someone else on the team.
Context
Metrics in play.
- Conversion
- Revenue