Halden & Rowe · Digital · Checkout
£1.8m of annualised revenue exposed by iOS Safari checkout drop-off.
Since the 14 June release, iOS Safari completion has fallen from 71% to 66%. The signature is a 12-second Apple Pay wait — reproducible and reversible.
Value
What acting is worth.
Sized against comparable historical actions. Estimates are honest — the methodology is stated so the number can be argued with.
Estimated value
Confidence · Investigate
£1.8M
annualised revenue at risk · annualised, until fixed
Methodology
iOS-Safari session count × the 5-point completion gap × average order value, annualised at the trailing 14-day baseline.
Cost of doing nothing
Roughly £34k of revenue leaks every week the flag is left on, and the fault will begin to shape iOS repeat behaviour after four weeks.
Why now
Why Ana has flagged this.
The reasoning behind the identification, in one paragraph. Every opportunity earns its place on the pipeline.
The pattern is technical, isolated to one platform, and matches the deployment log exactly. A revert or feature-flag removes the exposure inside a day.
Evidence
What Ana is reading.
The signals behind the opportunity. Five to six lines, each drawn from the trading data available this morning.
iOS Safari completion
66%
vs 71% pre-release
Other platforms
unchanged
Timeout signature
12s Apple Pay wait
Release date
14 Jun 2026
Sessions at risk, weekly
~14,800
Decision Score
77 /100
Composite of commercial value, urgency, confidence, strategic weight, and risk.
Recommended action
What Ana would do.
One clear next step to realise the value — and the cost of not taking it.
Feature-flag the payment-sheet change off for iOS Safari today; ship a targeted fix within the week.
Owner · James Whitfield,
Related decisions
Prompts that would move this.
Open prompts linked to this opportunity. Accepting them advances the pipeline directly.
Decision
Close the loop.
Accept to add this opportunity to the active pipeline. Assign to route the work. Dismiss to file the reasoning for later review.
Close the loop
Accept to record the intent and begin measurement. Dismiss to file the reasoning. Assign to route the decision to someone else on the team.