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Halden & Rowe · Decisions

The memory of the organisation.

Every recommendation Ana has made and every decision the team has taken — held together with the outcome, the variance, and what Ana learned. Trust is built here, one decision at a time.

Delivered to date

£630.7K

Realised value from decisions taken on Ana's recommendation.

Recommendation accuracy

33%

2 of 6 of realised decisions landed within ±10% of the expected outcome.

Timeline

Ordered by when the decision was taken.

A diary of judgement calls. Most recent first. Each row carries the verdict, the expected outcome, and the actual outcome once measured.

Week of 22 Jun 2026

1 decision

  • ModifiedMerch · Menswear

    Split-tested the menswear size-curve reset on two of four styles.

    Modified Ana's recommendation to reduce buy risk. Test running; a full read is due 22 July.

    Decided Tue 24 JunAccountable · Rachel Okafor

    Expected

    £34K

    Actual

    —

    Measuring
    Open

Week of 8 Jun 2026

2 decisions

  • AcceptedStores · Ireland

    Restored senior cover on the Cork Saturday afternoon shift.

    Conversion recovered to 21.1% within two weekends. £38k of monthly revenue back on the run rate.

    Decided Thu 12 JunAccountable · Priya Raman

    Expected

    €42K

    Actual

    €38K

    OutcomeBehind -10%
    Open
  • DeclinedMerch · Womenswear

    Held the denim discount ceiling at 25% through the competitor overlap.

    Ana recommended tightening to 20% — we held wider. Margin gap grew as forecast; the reversal happened three weeks later.

    Decided Mon 8 JunAccountable · Rachel Okafor

    Expected

    £85K

    Actual

    £96K

    OutcomeAhead +13%
    Open

Week of 1 Jun 2026

1 decision

  • DeferredFinance · FX

    Deferred the extension of Irish FX hedge cover pending the H2 buy finalise.

    Correct call at the time; the drag has since begun to compound and the decision is being re-taken this week.

    Decided Fri 6 JunAccountable · David Ashworth

    Expected

    £22K

    Actual

    £31K

    OutcomeAhead +41%
    Open

Week of 20 Apr 2026

1 decision

  • AcceptedInventory · Home & Outdoor

    Pulled the Q1 outdoor markdown forward by nine days.

    Released £410k of working capital ahead of the autumn buy window, at a 6.8-point margin cost — inside the modelled band.

    Decided Wed 22 AprAccountable · Rachel Okafor

    Expected

    £420K

    Actual

    £410K

    OutcomeIn line
    Open

Week of 30 Mar 2026

1 decision

  • AcceptedCustomer · Loyalty

    Ran the silver-tier reactivation control cell in April.

    8,000-member cell produced a 4.2× lift in 60-day repeat purchase — cleaner than expected, no gold-tier cannibalisation.

    Decided Tue 31 MarAccountable · Aoife Callaghan

    Expected

    £18K

    Actual

    £26K

    OutcomeAhead +44%
    Open

Week of 2 Mar 2026

1 decision

  • AcceptedDigital · Media

    Approved the Easter paid-social burst on garden intent audiences.

    Cleared 71% of the modelled overhang without touching price. Repeat play for bank-holiday windows going forward.

    Decided Wed 4 MarAccountable · James Whitfield

    Expected

    £145K

    Actual

    £162K

    OutcomeAhead +12%
    Open

7 decisions on record. Ordered by when the verdict was taken.