Halden & Rowe · Merch · Menswear
Split-tested the menswear size-curve reset on two of four styles.
Modified Ana's recommendation to reduce buy risk. Test running; a full read is due 22 July.
Context
What was in the room.
The source recommendation and the situation as it was understood at the moment of decision. Frozen — this is what the decision was actually made on.
Re-cut the size curve on all four affected chino styles at the next buy meeting.
Rationale
Why it was decided.
The accountable owner's reasoning for the verdict. One paragraph; the record of judgement, not a defence of it.
Rachel took the smaller half of the recommendation to contain buy risk. Two styles held on the current curve as a control.
Evidence at time of decision
What Ana was reading.
The signals in play when the decision was taken. Preserved so the decision can be judged on the information it was made on, not on hindsight.
34W stockout days
41%
last 8 weeks
30W discount depth
32%
vs 18% target
Affected styles
4 of 6
Curve last re-cut
Spring 2024
Accountable owner
Rachel Okafor
Head of Merchandising
Collaborators
Decided by the accountable owner alone.
Outcome
Expected vs actual.
The number Ana modelled against the number that actually landed. Variance is shown honestly — ahead, in line, or behind expectation.
Expected
£34K
margin recovery, test cohort · one buy cycle
Methodology
Half the annualised recommendation, applied only to the two test styles.
Actual
Measuring
—
The outcome is still forming. Ana will update this record when the measurement window closes.
What Ana learned
The lesson, in one paragraph.
The pattern Ana takes from this decision into the rest of the organisation's memory.
The lesson
The modification is defensible — the control on the other two styles will produce a cleaner read. Cost of the split is a 4-week delay to full recovery if the test confirms.
Applied from now on
Size-curve prompts will now offer a split-test path as an explicit alternative with the cost-of-delay quantified, so the modification is a first-class option rather than an intuition.